Shaping ideas into expressive brand identities through clarity, intention, and considered design, helping brands communicate with confidence and lasting impact.
I believe good design goes beyond visuals — it’s about clarity, emotion, and direction. I work closely with brands to understand their vision, values, and challenges, translating them into visual identities that feel authentic and considered. From concept to execution, I focus on building strong foundations that allow brands to grow with confidence and consistency.
North Sumatran is my personal design name — a space where I focus on brand identity and visual systems for thoughtful, ambitious brands. Under this name, I approach branding as a craft: refining ideas, shaping narratives, and designing identities that feel grounded, expressive, and purposeful. North Sumatran represents my design philosophy — calm, intentional, and rooted in clarity — creating brands that stand strong, communicate honestly, and leave a lasting impression.
I help brands move forward through clear strategy, expressive design, and considered execution across identity, digital, and motion.
I design considered brand identities that balance clarity, character, and intention — creating visual systems and messaging that feel distinctive, authentic, and built to last.
I create clean, purposeful WordPress-based websites that translate brand identities into engaging digital experiences — designed for clarity, usability, and long-term growth.
I develop focused creative campaigns that communicate ideas with confidence — shaping concepts, visuals, and narratives that strengthen brand presence across digital and print.
I bring brands to life through motion and visual storytelling — using animation and expressive visuals to add depth, emotion, and movement to brand communication.
