Hora Studio is a conceptual wellness brand rooted in stillness, balance, and intentional living. The project explores how visual identity can communicate calm and presence without feeling distant or overly spiritual. Inspired by architectural harmony and natural rhythms, the brand was designed to feel grounded, minimal, and quietly expressive — a visual language that invites pause rather than noise.
The identity centers around a symbolic H, referencing balance, structure, and a sense of passage, paired with a sun-inspired form that represents renewal, time, and inner rhythm. Together, these elements form a brand that feels reflective, modern, and serene.
The goal of the project was to create a wellness brand identity that feels intentional and timeless — avoiding trends while maintaining a contemporary presence. The focus was on clarity, balance, and emotional resonance, allowing the brand to communicate calm through form, spacing, and restraint rather than decoration.
Hora Studio aims to position wellness as a quiet practice — one that encourages mindfulness, reflection, and connection. The visual system was designed to be flexible across digital and physical touchpoints while maintaining a consistent sense of calm and purpose.
