Plurr is a conceptual room-rental brand designed around flexibility, comfort, and accessibility. The project explores how space can feel personal and welcoming without ownership, creating an identity built on simplicity, warmth, and everyday ease.
Rooted in modern urban living, the brand responds to a growing need for temporary privacy—spaces to work, recharge, or simply pause. Plurr delivers a visual language that balances calm utility with friendly energy, making booking a room feel effortless rather than transactional.
The goal of the project was to establish a brand identity that makes private space more approachable and less formal, positioning Plurr as a light, friendly alternative to offices, hotels, and co-working memberships. The focus was on clarity, function, and comfort—ensuring the brand communicates ease without complication.
The identity supports the brand promise of flexibility, allowing users to rent a room on their schedule. Through soft color choices, rounded typography, and straightforward messaging, Plurr creates a tone that feels relaxed, helpful, and human.
